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Case Studies

DaleyPWS helps businesses and organizations solve practical website, search, marketing, and digital workflow problems. These case studies show some of the ways we’ve approached those challenges, from local search and website migrations to custom tools and digital strategy.

Daley Professional Web Solutions – Case Studies

Improving Local Search Across Multiple Locations

DaleyPWS helped a multi-location retailer strengthen local visibility by improving location pages, business listings, internal linking, and search tracking while identifying opportunities market by market.

Building Local Search Visibility for a Home Services Company

A complete website rebuild, local SEO, seasonal content helped a regional plumbing, heating, and air conditioning company grow organic traffic from under 100 monthly visits to more than 1,300.

Consolidating Two Enterprise Websites After a Merger

A 150+ page website consolidation project involving content decisions, information architecture, redirects, internal linking, and technical SEO planning for two merging technology companies.

Modernizing a Municipal Website and Managing a .gov Migration

DaleyPWS redesigned the Village of Montgomery website, improved access to public information, and later planned and managed its transition to an official .gov domain.

Building Custom Tools That Make Websites More Useful

Purpose-built calculators, AI-assisted writing tools, analysis features, and other custom functionality help visitors complete useful tasks instead of simply reading content.

Replacing a Paper Volunteer Log With an Automated Tracking System

A custom kiosk-based application replaced handwritten volunteer records, automatically calculated hours, and made reporting and grant preparation easier for an animal shelter.

Building a Barcode-Based Medication Inventory System

DaleyPWS developed a barcode-based system that helps shelter track medication inventory, dispensing, expiration dates, reorder levels, and transaction history.

Creating a Website That Makes an Event Venue Easier to Book

A dedicated venue website combined clear planning information, photography, responsive design, and a reservation process connected to Google Calendar.

Helping a Healthcare Software Company Reach Higher-Value Customers

Audience segmentation, clearer positioning, and coordinated marketing and sales helped a healthcare SaaS company generate a substantially larger share of opportunities from larger practices.

Have a Website, Search, or Digital Problem?

Not every project fits neatly into a service package. If you’re trying to improve your website, search visibility, digital workflow, or marketing and aren’t sure what the right approach is, tell us what you’re working on.