What is Local SEO? (And how SEO is Like Lemonade)
Let's say you've got a lemonade stand. You want folks around you to pop by and grab a glass. Think of Local SEO as your way of shouting from the rooftops, but online. Instead of your neighborhood, you're aiming to be heard on the internet. And your stand? That's your...
Responding to Reviews: The Good, The Bad, and The Ugly
Today, your business's online reputation can be your strongest asset or your biggest liability. This is especially true in Orange County, where small businesses are largely supported their local communities. From Montgomery to Middletown, how you engage with customer...
Boost Your Local Visibility: Why Your Google Business Profile Matters
If you have a business website, you may consider that as the hub of your online presence. But what if I told you that you have a second business website that could be just as important? When it comes to local online marketing, your Google Business Profile (GBP) is...
Why Market to New Homeowners?
New homeowners are excited, nervous, and often overwhelmed after they move in. These individuals have many needs, and are looking for new businesses and services, but they may not know where to find them. Acknowledging new homeowners when they move to an area can help...
What is New Mover IP Targeting?
New Mover IP Targeting is a marketing strategy for reaching new movers in an area. It is a form of ad targeting where the focus is on people who have recently moved to a location. New Mover Targeting can be done in many ways, but the most common way is through IP...
