What is Local SEO? (And how SEO is Like Lemonade)

Let’s say you’ve got a lemonade stand. You want folks around you to pop by and grab a glass. Think of Local SEO as your way of shouting from the rooftops, but online. Instead of your neighborhood, you’re aiming to be heard on the internet. And your...

Responding to Reviews: The Good, The Bad, and The Ugly

Today, your business’s online reputation can be your strongest asset or your biggest liability. This is especially true in Orange County, where small businesses are largely supported their local communities. From Montgomery to Middletown, how you engage with...