SEO & AI Search Optimization (AIO)
Practical SEO and AI search consulting to help businesses improve how they’re found through Google, ChatGPT, and other search platforms.
Getting Found Online Is Becoming More Complicated
Your website may rank for some searches but miss others. Important service pages might be outdated, competitors may be covering topics you’ve overlooked, or technical issues could be preventing pages from appearing in search results.
Now there’s another consideration. People are using ChatGPT, Google AI Overviews, Perplexity, and other AI tools to research businesses and compare options for services and products. These AI platforms may reference your website, pull information from other sources, or leave your business out of an answer entirely.
That doesn’t necessarily mean something is wrong with your website. Your business might appear in traditional search results but receive little visibility in AI-generated answers, or the reverse. We review your website, search data, content, and competitors to identify what’s working, what may be holding you back, and where improvements make sense.
SEO & AI Search Optimization Services
We help businesses address the issues that affect how they’re found in traditional and AI-driven search. Depending on your needs, that work may include:
- AI Search Optimization (AIO/AEO): Reviewing how your business appears in AI-generated answers and identifying opportunities to improve the information available about your services, expertise, and business.
- Technical SEO: Finding problems with crawling, indexing, redirects, canonical tags, and website structure that may affect search performance.
- Content & On-Page SEO: Improving existing pages, filling useful content gaps, clarifying services, and strengthening internal linking.
- Search & Competitor Analysis: Reviewing search performance, competitor websites, and where your business may be missing relevant searches.
- Local SEO: Improving service and location content, Google Business Profile information, and other factors that affect local search visibility.
SEO Consulting & Ongoing Support
Some clients need a one-time SEO review or help with a particular problem. Others need ongoing help improving content, fixing issues, reviewing search data, or deciding what to work on next.
We also work with internal marketing teams and web agencies that need experienced SEO input for a particular project.
What Does AI Search Optimization Actually Involve?
Traditional search results generally give people a list of websites to explore. AI-driven search can go further by summarizing information, answering questions, and comparing businesses directly.
The information these systems use can come from multiple places, including business websites, industry publications, reviews, and other online sources.
We look at several areas that can affect how clearly your business is represented:
- Your website content: Are your services, experience, qualifications, and areas of expertise clearly explained?
- Questions customers ask: Does your content address the information people need when researching or comparing providers?
- Your presence elsewhere: Is your business accurately represented on relevant directories, industry websites, and other sources?
- How AI tools present your business: What appears in a sample of relevant AI searches? Is the information accurate? Are competitors appearing where you aren’t?
- Available performance data: What can search analytics, referral traffic, and other available data tell us about changes in visibility?
There’s no guaranteed method for appearing in AI-generated answers, and AI visibility measurements have limitations.
Local Search Visibility
For businesses in Orange County, NY and the Hudson Valley, (or anywhere, actually!) local search visibility goes beyond the website. Google Business Profile information, reviews, location pages, and other local signals can affect how a business appears in local search results.
We can include local visibility in broader SEO work when it makes sense. Businesses that primarily need help with reviews and their local Google presence can also use our dedicated Local Visibility & Reviews service. > Get a Free Local Business Visibility Report
Related Case Study
Building Local Search Visibility for a Regional Home Services Company
See how website restructuring, local SEO, and ongoing content helped a regional plumbing and HVAC company increase monthly organic traffic from fewer than 100 visits to more than 1,300 over the course of a long-term engagement.
Related Case Study
AI Search Optimization for a Multi-Location Retailer
An ongoing project examining how a regional retailer’s stores and specialty departments appear in Google and AI-generated answers, with improvements to website content and local business information.
How We Approach SEO
Search consulting at Daley PWS is led by Shane Daley, who brings more than two decades of experience in SEO, website development, analytics, and content strategy. His work has included local service businesses, ecommerce, healthcare, SaaS, retail, and large website restructuring and migration projects.
We look at the website, its search performance, content, and competition before recommending changes. Sometimes a few targeted improvements are enough. Other situations require more extensive work. Our goal is to identify what deserves attention and what isn’t worth the expense.
Based in New York’s Hudson Valley, Daley PWS works with businesses and marketing teams throughout the United States.
Need Help Improving Your Website’s Visibility?
Tell us what’s happening with your website. We can take a look and help you figure out what is worth fixing or improving.