Each year, about 11 percent of Americans move. That’s about 15.3 million new households that are set up in new locations.
Since these movers are in a new area, they are actively looking for new places to shop and vendors to buy from. They are open to trying new things when setting up their new living situations.
The goal of New Mover IP Targeting is to reach people who are moving or have just moved into their new home with online banner and video ads on their laptop, smartphone, and table devices.
Target potential new customers when they move into your service area. Reach them before your competitors do.
Why Target New Movers?
Because they are valuable. In that 30 day window before and after the move, a large number of purchase decisions are made, averaging about $8,700 per household.
Because of this, they are very receptive to learning about new businesses.
Once you reach and sell to that audience, they are far more likely to become a repeat customer.
How New Mover Targeting Works
Choose which ZIP code(s), city, and/or state you want to target. We can tell you how many new movers you can target and help you craft a plan to best reach your targeted audience. This can include determining a special offer and designing your ad creatives.
Once your ad campaign is in place, your ads will automatically reach new movers and target those households for a 90 day window. As they drop off, new targets are added automatically.
You will always be reaching a relevant audience. Our system updates twice daily and connects advertisers to consumers in hours instead of weeks. The system is programmatic, allowing you to sit back and target new movers the instant they become available.
Reach specific addresses of new homeowsners. New movers are added and removed automatically.
IP-backed campaigns are 50 to 100 times more targeted then television, 6 to 60 times more effective than other online ads, and have an average click-through rate (CTR) 3.2 times higher than industry averages.
How Can Your Business Target New Movers?
Digital New Mover
People who have just moved into their new home. Our system refreshes twice daily and records are removed after 90 days.
Digital Pre Mover
Homes listed on the market, compiled from a multitude of “Homes for Sale” (newspaper and online) and “For Sale by Owner” listings (local newspapers and other county public records). Information is scrubbed weekly for accuracy.
Digital Pre Mover In Escrow
Home purchases that are under contract to sell and have entered into escrow.
New movers are a large and highly coveted market. According to US Census Bureau, 17-20% of the population moves each year.
Yes! I am interested in advertising to new movers.
Frequently Asked Questions
What does this ad service do?
Through a unique series of patented technologies, you can precisely target households online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. But IP Targeting uses individual IP addresses to target specific households. IP Targeting reaches exact targets rather than advertising that blankets an area.
New Mover Targeting is perfect for restaurants, salons, carwashes, dentists, health care, auto repair, HVAC, yard services and home services.
What are the advantages of a Digital Mover Ad Campaign?
- Reach new customers first. System updates twice daily, allowing you to reach New Movers almost immediately.
- Enhances the effectiveness of direct mail campaigns.
- Improved conversion rates.
- Targeted and cost effective.
Where will my ads appear?
We have access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. Popular sites where your ads can appear include FoxNews, MSN, CNN, and Yahoo!
Can I control who sees my ads?
Yes. This is one of the primary benefits of the IP Targeting platform. Your ads are targeted to new mover households with laser-like accuracy.
What targets can I use for my advertising?
You will automatically reach new movers and target those households for a 90 day window. As they drop off, new targets are added automatically. You can also directly IP Target households through an address list, zip code list, map location, or specific business locations (like a stadium or airport).
What sort of reporting can I get?
We provide reports that include impressions served, clicks, conversions and click-through rate (CTR).
What size ads do I need?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Should I use this service for my entire advertising needs?
No, IP Targeting is a part of an integrated media plan. We simply replace a portion of your traditional media spend and make it more effective.
Can I make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, sites with a history of low quality or fraudulent traffic are also eliminated.
What file formats are the ads created with?
All banner creative sizes need to be less than 40 KB. JPG, GIF, and PNG files are all supported. We do not support Flash files or auto-initiated ads.
Can you prepare the ads for me?
For $199, we will create 5 ad creatives (1 per each recommended ad size). We will include a basic variant for those ads for split-testing, based on color or tagline. Additional sets of 5 ad creatives and variants are $199.
Can I use animation in my ads?
Yes, if any animation is present within the ads, it must stop within 30 seconds of the ad serving. This cn be done by limiting loops to 1 to 3 rotations.
How can I make my ad campaign more successful?
Comply with the ad standards discussed in this FAQ, have a compelling ad, then confirm your list is current and includes only topical targets. Additionally, implement conversion tracking where possible – such a donation thank-you pages and email signup confirmation pages.
How should I measure success from my IP targeting campaign?
We encourage our customers to focus less on clicks and more on conversions. Additionally, our most compelling return on investment data comes from post-campaign match-back analysis. Unlike most forms of online marketing, we start a typical campaign with a target list of customers or prospects. By comparing this list to your list of actual sales is one of the most effective methods to determine the efficacy of an individual campaign.
Do I need to have my logo on my ad?
Yes, to be displayed via a demand-side platform (DSP), ads need pass a 3rd party audit. One of the requirements of this audit is that some form of identification is visible on each advertisement. This can be your logo or the name of your organization; it also needs to match what is used on your landing page for the ad campaign.
Is there a setup fee?
No, if you provide your own ad creatives. For $199, we will create 5 ad creatives (1 per each recommended ad size). We will include a basic variant for those ads for split-testing, based on color or tagline. Additional sets of 5 ad creatives and variants are $199.