New Mover IP Targeting Services
Get New Sales From New Homeowners
Each year, about 11 percent of Americans move. That’s about 15.3 million new households that are set up in new locations.
Since these movers are in a new area, they are actively looking for new places to shop and vendors to buy from. They are open to trying new things when setting up their new living situations.
The goal of New Mover IP Targeting is to reach and advertise to people who are moving or have just moved into their new home with online ads that appear when the homeowners are on their laptops, smartphones, and desktop computers.
If you provide HVAC, plumbing, heating, fuel delivery, gardeners, lawn maintenance services, home appliances, or a home-based service, IP Targeting is a great way to AUTOMATICALLY reach new homeowners.
Target potential new customers when they move into your service area. Reach them with a ‘Welcome to the Neighborhood’ ad campaign before your competitors.
Why Target New Movers?
Because they are valuable. In that 30 day window before and after the move, a large number of purchase decisions are made, averaging about $8,700 per household.
Because of this, they are very receptive to learning about new businesses.
Once you reach and sell to a new homeowner, they are far more likely to become a repeat customer.
Can you reach new customers before your competitors?
How New Mover Targeting Works
Choose which ZIP code(s), city, and/or state you want to target. We can tell you how many new movers you can target and help you craft a plan to best reach your targeted audience. This can include determining a special offer and designing your ad creatives.
Once your ad campaign is in place, your ads will automatically reach new movers and target those households for a 90 day window. As they drop off, new targets are added automatically.
You will always be reaching a relevant audience. The system updates twice daily and connects you to new customers and consumers in hours instead of weeks. The system works automatically, allowing you to sit back and target new movers the instant they become available.
Daley PWS offers competitive pricing. Our service includes ad creation for your targeting campaigns.
Reach specific addresses of new homeowners. New movers are added and removed automatically.
IP-backed campaigns are 50 to 100 times more targeted then television, 6 to 60 times more effective than other online ads, and have an average click-through rate (CTR) 3.2 times higher than industry averages.
How Can Your Business Target New Movers?
Digital New Mover
People who have just moved into their new home. Our system refreshes twice daily and records are removed after 90 days.
Digital Pre Mover
Homes listed on the market, compiled from a multitude of “Homes for Sale” (newspaper and online) and “For Sale by Owner” listings (local newspapers and other county public records). Information is scrubbed weekly for accuracy.
Digital Pre Mover In Escrow
Home purchases that are under contract to sell and have entered into escrow.
New movers are a large and highly coveted market. According to US Census Bureau, 17-20% of the population moves each year.
Get a Free New Mover Report for Your Area
Tell us a bit about your business and the areas where you would like to reach new movers. We'll send you the number of new movers and a free estimate on the cost to reach them. No obligation.
Frequently Asked Questions
What is new mover targeting?
New mover targeting is a marketing strategy that targets people who have just moved to a new neighborhood. The idea is to introduce them to local services and stores in their area. This strategy has proven itself as effective for many kinds of businesses, from plumbers to lawn services, as it helps those businesses attract new customers.
What is New Mover IP Targeting?
Through unique technology, you can precisely physical households online with online advertising. While geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to target specific households that are new to an area for exposure to your business.
Why specifically target new movers?
Because they are valuable. In that 30 day window before and after the move, a large number of purchase decisions are made, averaging about $8,700 per household. New residences need new services. Some may be installing new locks and security systems or upgrading their heating and cooling systems. They may want to hire a lawn service for weekly mowing. Others may need cleaning services.
What business should they choose? You or your competition?
How do I pick the new movers to target?
You choose which ZIP code(s), city, and/or state you want to target. We can tell you how many new movers you can target and help you create a strong first impression. This includes custom display ads and creating a ‘welcome to the neighborhood’ special offer.
How long do I target each new mover household?
The system is automated, so new mover addresses are added and removed automatically over a 90-day cycle. As old addresses drop off, new ones in your area are added. This means you can continually advertise and grow your customer base to new movers without interruption.
Where do these ads appear?
We have access to place ads on thousands of websites that display billions of advertising impressions per day. Popular sites where your ads can appear include CNN, MSN, Fox News, Yahoo!, email portals and other sites.
What size ads are used?
Creatives are made in, but not limited to, the following sizes.
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300×250 (pixels)
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336 x 280 (pixels)
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728×90 (pixels)
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320×50 (pixels)
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120×600 (pixels)
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160×600 (pixels)
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300×600 (pixels)
What type display ad is most effective for new residents?
The type of ad that offers a discount or freebie attracts the most clicks. Providing a great deal will help bring in business. Once they’ve experienced your great service, they will return again and again, making them long-term customers.
How much does IP targeting cost?
The cost for IP targeting varies, depending on the number of targets based on the area(s) you select. We can help you select the audience and set up a campaign that fits your budget.
Is there a setup fee for this service?
No.
How can I track success?
The link in your ad is tagged so you can track through analytics what someone does when they go to your website. If you have a special offer or discount or use tracking phone number, that can also be used to track new business.
Can I use IP targeting with other advertising channels?
Definitely! Multiple touch points are more effective at reaching potential customers. IP targeting works even better when combined with direct mail and email. We can design your ads to match your existing marketing.
Can IP targeting be used for other purposes?
Absolutely, IP targeting can be used for a variety of specific advertising purposes.
Target previous clients and customers: We can take your previous client or customer list so you can remarket directly to them at an affordable cost. This can be your list of previous customers, lost customers, potential new clients, your direct mail list and more.
Reach out to local customers: Geo-target advertising down to neighborhoods and even streets. Pinpoint and target your direct advertising to specific areas to reach local consumers and customers. This works great for local restaurants, shops, home services and other local businesses.
We can help you get you going with this type of IP targeting.
What if I have more questions?
Fill out the cost estimator form above or contact us. We can run a check and see how many new movers are in your area. We will give you a free estimate. No obligation!