More Leads. More Listings. More Real Estate Clients.
There are many aspects of running a successful real estate business. Like most in the industry, you rely on traditional marketing methods to reach new and existing customers. Direct mail, cold calling, and emails can all be improved with digital advertising.
Enter IP Target Marketing
By matching physical addresses to specific online IP addresses, IP Targeting becomes your secret advertising weapon. IP targeting allows you to target your advertising to specific locations, households, and businesses.
IP targeting is 100% cookie-free and connects with real people at an unparalleled accuracy.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web.
Combine your online and offline marketing
- Sending a mailing to prospective clients? We match postal addresses to IPs so your can serve one-to-one targeted digital display and video ads to individual households or buildings.
- Digital canvassing. Take your CRM, or new customer list and target their neighbors with “digital mailers”.
- Target specific audiences. Target a specific audience for rental properties, residential homes or businesses. You can target through your own address list or even by specific area, such a neighborhood or development.
- Reach out to previous clients. It is 6-7 times more expensive to acquire a new customer than to keep an existing one. Past customers are low-hanging fruit in your marketing. If you are sending a mailing to previous buyers or sellers, reinforce your message with online advertising.
- Venue Replay allows you to capture people’s Device IDs at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.
IP Targeting works for any real-estate related business that desires to reach a very specific audience. Here are a few examples:
- Real estate agents
- Realty agencies
- Rental agencies
- Mortgage companies
- Insurance agents
- Landscaping services
- New furniture
Wondering about the cost?
It’s just .75 to $1.50 per household.
Ready to improve your brand?
The secret behind strong real estate brands is a combination of creative elements and on-point messaging. Get a leg up on your competition with IP marketing tailored to your needs.
Let us create an IP targeting campaign that will improve your marketing exposure and improve your brand.
IP Targeting Cost Estimator
Get a price estimate and contact us to set up an ad campaign.
Frequently Asked Questions
What does this ad service do?
Through a unique series of patented technologies, you can precisely target households online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. IP Targeting uses individual IP addresses to target specific households.
Who can I target through IP Targeting?
You can target previous customers, new leads or addresses from other sources. Send us your address list, we will run it through for matches, then we can set up an ad campaign to reach them.
What is New Mover IP Targeting?
New Mover Targeting is perfect for restaurants, salons, carwashes, dentists, health care, auto repair, HVAC, yard services and home services. You will automatically reach new movers and target those households for a 90 day window. As they drop off, new targets are added automatically. You can also directly IP Target households through an address list, zip code list, map location, or specific business locations (like a stadium or airport). There are several advantages to New Mover Targeting, including:
- Reach new customers first. System updates twice daily, allowing you to reach New Movers almost immediately.
- Enhances the effectiveness of direct mail campaigns.
- Improved conversion rates.
- Targeted and cost effective.
Where will my ads appear?
We have access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. Popular sites where your ads can appear include FoxNews, MSN, CNN, and Yahoo!
Can I control who sees my ads?
Yes. This is one of the primary benefits of the IP Targeting platform. Your ads are targeted to new mover households with laser-like accuracy.
What sort of reporting can I get?
We provide reports that include impressions served, clicks, conversions and click-through rate (CTR). We can tag your landing page link so you can further track visitors through your site analytics.
What size ads are used?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Can you prepare the ads for me?
Yes! For your ad campaign, we will create a set of ad creatives for you.
Can I make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, sites with a history of low quality or fraudulent traffic are also eliminated.
How should I measure success from my IP targeting campaign?
We encourage our customers to focus less on clicks and more on conversions. Additionally, our most compelling return on investment data comes from post-campaign match-back analysis. Unlike most forms of online marketing, we start a typical campaign with a target list of customers or prospects. By comparing this list to your list of actual sales is one of the most effective methods to determine the efficacy of an individual campaign.
Do I need to have my logo on my ad?
Yes, to be displayed via a demand-side platform (DSP), ads need pass a 3rd party audit. One requirement is that some form of identification be visible on each advertisement. This can be your logo or the name of your organization.
Should I use this service for my entire advertising needs?
No, IP Targeting is a part of an integrated media plan. We simply replace a portion of your traditional media spend and make it more effective.
Is there a setup fee?
No! Plus, we will also create a set of display ads for you - for FREE!
What if I have more questions?
Fill out the cost estimator form above or contact us. We look forward to working with you!