More Leads. More Listings. More Real Estate Clients.
There are many aspects of running a successful real estate business. Like most in the industry, you rely on traditional marketing methods to reach new and existing customers. Direct mail, cold calling, and emails can all be improved with digital advertising.
Enter IP Target Marketing
By matching physical addresses to specific online IP addresses, IP Targeting becomes your secret advertising weapon. IP targeting allows you to target your advertising to specific locations, households, and businesses.
IP targeting is 100% cookie-free and connects with real people at an unparalleled accuracy.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web.
Combine your online and offline marketing
- Sending a mailing to prospective clients? We match postal addresses to IPs so your can serve one-to-one targeted digital display and video ads to individual households or buildings.
- Digital canvassing. Take your CRM, or new customer list and target their neighbors with “digital mailers”.
- Target specific audiences. Target a specific audience for rental properties, residential homes or businesses. You can target through your own address list or even by specific area, such a neighborhood or development.
- Reach out to previous clients. It is 6-7 times more expensive to acquire a new customer than to keep an existing one. Past customers are low-hanging fruit in your marketing. If you are sending a mailing to previous buyers or sellers, reinforce your message with online advertising.
- Venue Replay allows you to capture people’s Device IDs at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.
IP Targeting works for any real-estate related business that desires to reach a very specific audience. Here are a few examples:
- Real estate agents
- Realty agencies
- Rental agencies
- Mortgage companies
- Insurance agents
- Landscaping services
- New furniture
Wondering about the cost?
It’s just .75 to $1.50 per household.
Ready to improve your brand?
The secret behind strong real estate brands is a combination of creative elements and on-point messaging. Get a leg up on your competition with IP marketing tailored to your needs.
Let us create an IP targeting campaign that will improve your marketing exposure and improve your brand.
IP Targeting Cost Estimator
Get a price estimate and contact us to set up an ad campaign.
Frequently Asked Questions
What does this ad service do?
Through a unique series of patented technologies, you can precisely target households online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. But IP Targeting uses individual IP addresses to target specific households. IP Targeting reaches exact targets rather than advertising that blankets an area. It’s an excellent tool for HVAC, plumbing, heating and air conditioning businesses.
Where will my ads appear?
We have access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. Popular sites where your ads can appear include FoxNews, MSN, CNN, Yahoo!, email portals like Gmail and Hotmail and other popular websites.
Can I control who sees my ads?
Yes. This is one of the primary benefits of the IP Targeting platform. Your ads are targeted to specific households with laser-like accuracy.
What targets can I use for my advertising?
You can use an address list, zip code list, map location, or specific business locations (like a stadium or airport). You can even IP target new movers.
I have a customer list, membership, prospect list – can I use this?
Yes – the technology can be applied to any list of physical addresses.
Do the online ads go to everyone on the list I give you?
We can deliver anywhere from 50% – 95% matches on the physical addresses you provide.
How many ads should I display per month?
It depends on your message, campaign length and a number of other variables. Typically, we recommend between 30-60 impressions per ad campaign.
What sort of reporting can I get?
We provide reports that include impressions served, clicks, conversions and click-through rate (CTR).
How is IP Targeting different than PPC?
PPC or Pay Per Click advertising relies on a user searching for a specific keyword. Ads are placed on the top and sides of the search page along with the search results, and the hope is the consumer will click on the ad. You only pay when the prospect clicks on the ad. IP Targeting delivers ads to a pre-determined audience. The user doesn’t need to be searching for you to see your ads.
What size ads are used?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Should I use this service for my entire advertising needs?
No, IP Targeting is a part of an integrated media plan. We simply replace a portion of your traditional media spend and make it more effective.
Should I merge all of my data into one list?
No! Having visibility into data sources is a valuable tool in determining efficacy of campaigns and assisting with planning future campaigns. Put more simply, some lists are better than others. By providing us with more visibility into the sources of your data we can provide better guidance on what data to use on future campaigns.
Can I make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, sites with a history of low quality or fraudulent traffic are also eliminated.
Can you prepare the ads for me?
Yes! We will create 5 ad creatives (1 per each recommended ad size) per ad campaign for FREE.
Is there a setup fee?