Grow Your HVAC Business with IP Target Marketing
If you are plumbing, heating or cooling company, finding new customers can be difficult and expensive. Need help reminding existing customers that is time for an annual tuneup? Now you can reach the households you want, digitally.
By matching physical addresses to specific online IP addresses, IP Targeting becomes your secret advertising weapon. With IP Targeting, you can send banner ads to specific households with unprecedented precision.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web.
IP-backed campaigns are 50 to 100 times more targeted then television and are 6 to 60 times more effective than other online ads. Read on to learn how IP Targeting can help boost the bottom line of your HVAC company!
Grow Your Customer Base By Targeting New Movers
New movers are very receptive to learning about new businesses, such as local plumbers and HVAC businesses. Once you reach that audience, a new customer is far more likely to become a repeat customer. How many new customers can you reach before your competition?
Improve Your Bottom Line By Targeting Existing Customers
Time for the annual heating or air conditioning tuneup? Remind your existing customers to schedule an appointment through direct banner advertising. This works great when combined with email and snail mail reminders.
Save Marketing Dollars By Targeting Previous Customers
It 6-7 times more expensive to acquire a new customer than to keep an existing one. Past customers are low-hanging fruits in your marketing. Targeting display ads to prior and lapsed customers will warm them up as a lead when your company contacts them directly.
The cost? Just .75 to $1.50 per household. Let us put together a custom plan based on your needs and budget.
How can IP Targeting help your fuel delivery company?
Focusing on past customers greatly increases the likelihood of conversion. Seeing display ads can help past and current customers reach out to you independently, and will warm them up as a lead when your company contacts them directly.
Time for the annual heating or air conditioning tuneup? Remind existing customers through by direct advertising. This works great when combined with email and snail mail reminders.
Digital New Movers
Reach people who are moving or have just moved into their new home. New movers are very receptive to learning about new businesses, such as local plumbers and HVAC technicians. Once you reach that audience, a new customer is far more likely to become a repeat customer.
IP Targeting Cost Estimator
Get a price estimate and contact us to set up an ad campaign.
Frequently Asked Questions
What does this ad service do?
Through a unique series of patented technologies, you can precisely target households online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. IP Targeting uses individual IP addresses to target specific households.
Who can I target through IP Targeting?
You can target previous customers, new leads or addresses from other sources. Send us your address list, we will run it through for matches, then we can set up an ad campaign to reach them.
What is New Mover IP Targeting?
New Mover Targeting is perfect for restaurants, salons, carwashes, dentists, health care, auto repair, HVAC, yard services and home services. You will automatically reach new movers and target those households for a 90 day window. As they drop off, new targets are added automatically. You can also directly IP Target households through an address list, zip code list, map location, or specific business locations (like a stadium or airport). There are several advantages to New Mover Targeting, including:
- Reach new customers first. System updates twice daily, allowing you to reach New Movers almost immediately.
- Enhances the effectiveness of direct mail campaigns.
- Improved conversion rates.
- Targeted and cost effective.
Where will my ads appear?
We have access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. Popular sites where your ads can appear include FoxNews, MSN, CNN, and Yahoo!
Can I control who sees my ads?
Yes. This is one of the primary benefits of the IP Targeting platform. Your ads are targeted to new mover households with laser-like accuracy.
What sort of reporting can I get?
We provide reports that include impressions served, clicks, conversions and click-through rate (CTR). We can tag your landing page link so you can further track visitors through your site analytics.
What size ads are used?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Can you prepare the ads for me?
Yes! For your ad campaign, we will create a set of ad creatives for you.
Can I make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, sites with a history of low quality or fraudulent traffic are also eliminated.
How should I measure success from my IP targeting campaign?
We encourage our customers to focus less on clicks and more on conversions. Additionally, our most compelling return on investment data comes from post-campaign match-back analysis. Unlike most forms of online marketing, we start a typical campaign with a target list of customers or prospects. By comparing this list to your list of actual sales is one of the most effective methods to determine the efficacy of an individual campaign.
Do I need to have my logo on my ad?
Yes, to be displayed via a demand-side platform (DSP), ads need pass a 3rd party audit. One requirement is that some form of identification be visible on each advertisement. This can be your logo or the name of your organization.
Should I use this service for my entire advertising needs?
No, IP Targeting is a part of an integrated media plan. We simply replace a portion of your traditional media spend and make it more effective.
Is there a setup fee?
No! Plus, we will also create a set of display ads for you - for FREE!
What if I have more questions?
Fill out the cost estimator form above or contact us. We look forward to working with you!