HVAC IP Targeting and Marketing Services
Drive More Sales To Your Business
Grow Your HVAC Business with IP Target Marketing
If you are plumbing, heating or cooling company, finding new customers can be difficult and expensive. Need help reminding existing customers that is time for an annual tuneup? Now you can reach the households you want, digitally.
By matching physical addresses to specific online IP addresses, IP Targeting becomes your secret advertising weapon. With IP Targeting, you can send banner ads to specific households with unprecedented precision.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web.
IP-backed campaigns are 50 to 100 times more targeted then television and are 6 to 60 times more effective than other online ads. Read on to learn how IP Targeting can help boost the bottom line of your HVAC company!
Grow Your Customer Base By Targeting New Movers
New movers are very receptive to learning about new businesses, such as local plumbers and HVAC businesses.
Once you reach that audience, a new customer is far more likely to become a repeat customer.
How many new customers can you reach before your competition?
New mover data refreshes twice daily and records are removed from the platform after 90 days. New movers are automatically targeted as soon as the information becomes available – automatically.
Automatically reach new residents as they move into your service area!
Sample 300×250 pixel display ad.
Improve Your Bottom Line By Targeting Existing Customers
Time for the annual heating or air conditioning tuneup? Remind your existing customers to schedule an appointment through direct banner advertising.
IP Targeting enhances your email and snail mail reminders.
Get more maintenance calls from customers and save time on followups.
Save Marketing Dollars By Retargeting Previous Customers
It 6-7 times more expensive to acquire a new customer than to keep an existing one. Past customers are low-hanging fruits in your marketing.
IP Targeting display ads to prior and lapsed customers will warm them up as a lead for when your company reaches out to them directly.
The cost? Just .75 to $1.50 per household. Let us put together a custom plan based on your needs and budget.
How Can IP Targeting Help Your HVAC Company?
Previous Customers
Focusing on past customers greatly increases the likelihood of conversion. Seeing display ads can help past and current customers reach out to you independently, and will warm them up as a lead when your company contacts them directly.
Annual Reminders
Time for the annual heating or air conditioning tuneup? Remind existing customers through by direct advertising. This works great when combined with email and snail mail reminders.
Digital New Movers
Reach people who are moving or have just moved into their new home. New movers are very receptive to learning about new businesses, such as local plumbers and HVAC technicians. Once you reach that audience, a new customer is far more likely to become a repeat customer.
IP Targeting Cost Estimator
Fill out the form for a price quote and target information.
Frequently Asked Questions
What does this ad service do?
IP Targeting allows you to reach specific households online using display and banner advertising. Geo-targeting typically targets broader geographic areas, while IP Targeting can begin with individual household addresses.
Who can I target through IP Targeting?
You can target previous customers, prospective customers, direct mail recipients, or addresses from other legitimate sources.
Send us your address list, and we’ll process it to determine which households can be matched. We can then build an advertising campaign around the eligible audience.
What is New Mover IP Targeting?
New Mover Targeting can be useful for restaurants, salons, car washes, dentists, healthcare providers, auto repair shops, HVAC companies, lawn and yard services, and other local businesses.
New mover data is refreshed regularly, allowing new households to enter the target audience as they become available. Households remain eligible for a limited targeting period before dropping out of the campaign.
Advantages of New Mover Targeting include:
- Reaching potential customers soon after they move into the area
- Reinforcing direct mail campaigns
- Focusing advertising on a clearly defined audience
- Providing an additional digital touchpoint with new residents
Where will my ads appear?
Ads are delivered through programmatic advertising networks and can appear across thousands of participating websites and digital properties. Available advertising inventory varies throughout the campaign.
Can I control who sees my ads?
Yes. One of the primary benefits of IP Targeting is the ability to begin with a defined audience rather than advertising broadly.
Your campaign can be based on customer lists, prospect lists, direct mail recipients, new movers, or other address-based audiences.
Does the system use cookies?
IP Targeting does not require someone to first visit your website before they can be included in the target audience. Primary targeting is based on address and IP matching rather than website cookies.
Your website or advertising platform may still use cookies or other tracking technologies for analytics, measurement, and related purposes.
What sort of reporting can I get?
Campaign reports can include impressions served, clicks, and click-through rate (CTR). We can also use tagged landing-page links and website analytics to help track activity generated by the campaign.
What size ads are used?
Common display ad dimensions include:
- 300×250 pixels
- 728×90 pixels
- 320×50 pixels
- 160×600 pixels
- 300×50 pixels
We recommend preparing creative in several common sizes to provide access to more available advertising inventory. Campaigns can run with fewer sizes, but doing so may limit where the ads can be served.
Can you prepare the ads for me?
Yes. We can create the display ads needed for your campaign and coordinate the design with your existing branding and message.
Can I make sure my ads do not appear on specific sites?
Yes. Campaigns can use controls designed to prevent advertising from appearing on inappropriate or low-quality websites. Additional site exclusions may also be available depending on campaign requirements.
How should I measure success from my IP targeting campaign?
We encourage clients to look beyond clicks alone and focus on the actions that matter to the campaign.
Depending on the campaign, this can include website activity, leads, sales, inquiries, or other conversions.
Because many IP Targeting campaigns begin with a defined customer or prospect list, post-campaign match-back analysis can also be useful. Comparing the original target audience with subsequent customer or sales data can help determine whether targeted households ultimately converted.
Do I need to have my logo on my ad?
Display ads should clearly identify the advertiser. This can typically be accomplished with your logo, business name, or another clear form of identification.
Should I use this service for my entire advertising needs?
No. IP Targeting is generally best used as one part of a broader advertising strategy.
It can supplement direct mail, customer outreach, digital advertising, or other marketing efforts when reaching a defined household audience makes sense.
Is there a setup fee?
No.
What if I have more questions?
Fill out the cost estimator above for campaign pricing and targeting information, or contact us to discuss what you want to accomplish. We can help determine whether IP Targeting is a good fit for you.