Real Estate IP Targeting and Marketing Services
Drive More Sales To Your Business
More Leads. More Listings. More Real Estate Clients.
There are many aspects of running a successful real estate business. Like most in the industry, you rely on traditional marketing methods to reach new and existing customers. Direct mail, cold calling, and emails can all be improved with digital advertising.
Enter IP Target Marketing
By matching physical addresses to specific online IP addresses, IP Targeting becomes your secret advertising weapon. IP targeting allows you to target your advertising to specific locations, households, and businesses.
IP targeting is 100% cookie-free and connects with real people at an unparalleled accuracy.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web.
300×250 pixel display ad sample.
Combine your online and offline marketing
- Sending a mailing to prospective clients? We match postal addresses to IPs so your can serve one-to-one targeted digital display and video ads to individual households or buildings.
- Digital canvassing. Take your CRM, or new customer list and target their neighbors with “digital mailers”.
- Target specific audiences. Target a specific audience for rental properties, residential homes or businesses. You can target through your own address list or even by specific area, such a neighborhood or development.
- Reach out to previous clients. It is 6-7 times more expensive to acquire a new customer than to keep an existing one. Past customers are low-hanging fruit in your marketing. If you are sending a mailing to previous buyers or sellers, reinforce your message with online advertising.
- Venue Replay allows you to capture people’s Device IDs at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.
IP Targeting works for any real-estate related business that desires to reach a very specific audience. Here are a few examples:
- Real estate agents
- Realty agencies
- Rental agencies
- Mortgage companies
- Movers
- Insurance agents
- Landscaping services
- New furniture
Wondering about the cost? See our Pricing Calculator below.
Ready to improve your brand?
The secret behind strong real estate brands is a combination of creative elements and on-point messaging. Get a leg up on your competition with IP marketing tailored to your needs.
Let us create an IP targeting campaign that will improve your marketing exposure.
IP Targeting Cost Estimator
Fill out the form for a price quote and target information.
Frequently Asked Questions
What does this ad service do?
IP Targeting allows you to reach specific households online using display and banner advertising. Geo-targeting typically targets broader geographic areas, while IP Targeting can begin with individual household addresses.
Who can I target through IP Targeting?
You can target previous customers, prospective customers, direct mail recipients, or addresses from other legitimate sources.
Send us your address list, and we’ll process it to determine which households can be matched. We can then build an advertising campaign around the eligible audience.
What is New Mover IP Targeting?
New Mover Targeting can be useful for restaurants, salons, car washes, dentists, healthcare providers, auto repair shops, HVAC companies, lawn and yard services, and other local businesses.
New mover data is refreshed regularly, allowing new households to enter the target audience as they become available. Households remain eligible for a limited targeting period before dropping out of the campaign.
Advantages of New Mover Targeting include:
- Reaching potential customers soon after they move into the area
- Reinforcing direct mail campaigns
- Focusing advertising on a clearly defined audience
- Providing an additional digital touchpoint with new residents
Where will my ads appear?
Ads are delivered through programmatic advertising networks and can appear across thousands of participating websites and digital properties. Available advertising inventory varies throughout the campaign.
Can I control who sees my ads?
Yes. One of the primary benefits of IP Targeting is the ability to begin with a defined audience rather than advertising broadly.
Your campaign can be based on customer lists, prospect lists, direct mail recipients, new movers, or other address-based audiences.
Does the system use cookies?
IP Targeting does not require someone to first visit your website before they can be included in the target audience. Primary targeting is based on address and IP matching rather than website cookies.
Your website or advertising platform may still use cookies or other tracking technologies for analytics, measurement, and related purposes.
What sort of reporting can I get?
Campaign reports can include impressions served, clicks, and click-through rate (CTR). We can also use tagged landing-page links and website analytics to help track activity generated by the campaign.
What size ads are used?
Common display ad dimensions include:
- 300×250 pixels
- 728×90 pixels
- 320×50 pixels
- 160×600 pixels
- 300×50 pixels
We recommend preparing creative in several common sizes to provide access to more available advertising inventory. Campaigns can run with fewer sizes, but doing so may limit where the ads can be served.
Can you prepare the ads for me?
Yes. We can create the display ads needed for your campaign and coordinate the design with your existing branding and message.
Can I make sure my ads do not appear on specific sites?
Yes. Campaigns can use controls designed to prevent advertising from appearing on inappropriate or low-quality websites. Additional site exclusions may also be available depending on campaign requirements.
How should I measure success from my IP targeting campaign?
We encourage clients to look beyond clicks alone and focus on the actions that matter to the campaign.
Depending on the campaign, this can include website activity, leads, sales, inquiries, or other conversions.
Because many IP Targeting campaigns begin with a defined customer or prospect list, post-campaign match-back analysis can also be useful. Comparing the original target audience with subsequent customer or sales data can help determine whether targeted households ultimately converted.
Do I need to have my logo on my ad?
Display ads should clearly identify the advertiser. This can typically be accomplished with your logo, business name, or another clear form of identification.
Should I use this service for my entire advertising needs?
No. IP Targeting is generally best used as one part of a broader advertising strategy.
It can supplement direct mail, customer outreach, digital advertising, or other marketing efforts when reaching a defined household audience makes sense.
Is there a setup fee?
No.
What if I have more questions?
Fill out the cost estimator above for campaign pricing and targeting information, or contact us to discuss what you want to accomplish. We can help determine whether IP Targeting is a good fit for you.