Political IP Targeting Services
Reach voters directly – improve your visibility.
For political, issue and advocacy campaigns
Avoid the waste and inefficiency of traditional campaign advertising. Because media markets do not follow state or district borders, political campaigns waste exposure on people who are not likely voters in their races. With up to 80% of traditional advertising failing to reach its target audience, consider how effective your advertising could be by getting the right message in front of the right voters at the right time.
Enter IP Target Marketing
By matching physical addresses to specific online IP addresses, IP Targeting becomes your campaign’s secret advertising weapon. IP targeting allows you to target your advertising to specific locations, households, and businesses.
IP targeting is 100% cookie-free and connects with real people at an unparalleled accuracy.
Your ads appear on all devices – home computers, tablets, cell phones – any device that someone uses to surf the web. Tap into the power of online advertising networks to have your ad appear on news sites, email portals and other popular sites across the web. It’s all automated and programmatic.
With IP Targeting, you can reach out to voters in a variety of ways. It’s a great way to promote your name recognition and get out the vote.
Sample 300×250 pixel display ad.
Combine online and offline marketing
Combine digital online advertising with your direct mail efforts. This increases the visibility of both to recipients – improving your overall exposure.
Use IP Targeting for get out the vote campaigns. Reach out to members of your own party or any group you wish. Set it before Election Day, and it’s done.
IP targeting uses the exact addresses you are trying to reach. Use your own donor or voter lists. Don’t have the addresses you need? We can provide Voter Data separately based on location, party, voting history and more. Find likely voters and target them with your online messaging.
Wondering about the cost? It’s just .75 to $1.50 per targeted household or location.
For more information and a pricing calculator, visit our political IP targeting page at Online Candidate.com.