Our Services
IP Targeting and Marketing Services
Deliver your message directly to qualified households with targeted digital advertising.
What Is IP Targeting?
IP Targeting matches physical addresses to specific household IP addresses, allowing you to deliver digital ads directly to the locations you want to reach. Your ads can appear across home computers, mobile phones, tablets, and any device connected to that household.
With this approach, your message reaches the right audience without relying on cookies or guesswork. Your ads run on major news sites, email portals, and other high-traffic websites within established ad networks.
We offer competitive pricing, campaign setup, and professional ad design so you can run a targeted campaign with confidence.
Improve Your Direct Outreach
IP Targeting is a strong addition to direct mail, email campaigns, cold outreach, or customer reactivation efforts. It reinforces your message and increases touchpoints with people already familiar with your business.
Local Businesses Can Target Local Customers
IP Targeting works especially well for geographically specific businesses. You can narrow your advertising to neighborhoods, streets, and tightly defined service areas. Local restaurants, shops, home service providers, and professional practices often see strong results from location-based targeting.
We’ll help you build a strategy that focuses on the customers most likely to act.
Who Can Benefit?
IP Targeting is used by a wide range of businesses, including:
- HVAC companies and plumbers
- Law firms and insurance agencies
- Fuel delivery and home services
- Restaurants and retailers
- Realtors and real estate agents
- Auto dealerships
- Colleges and charter schools
- Banks and financial institutions
- Hair salons and barbershops
- Solar installers
- Political campaigns
If your business serves specific households or neighborhoods, IP Targeting can help.
Target Previous Clients and Customers
We can take your previous client or customer list so you can remarket directly to them at an affordable cost. This can be your list of previous customers, lost customers, potential new clients, your direct mail list and more.
Boost your direct mail campaign with IP targeting for greater conversion.
IP-backed campaigns are 50 to 100 times more targeted then television, 6 to 60 times more effective than other online ads, and have an average click-through rate (CTR) 3.2 times higher than industry averages.
300×250 pixel sample IP targeting ad.
Reach Out To New Movers
New movers are very receptive to learning about new places to shop and for local business services. Once you reach that audience, a new customer is far more likely to become a repeat customer.
How many new customers can you reach before your competition?
New mover data refreshes twice daily and records are removed from the platform after 90 days. New movers are automatically targeted as soon as the information becomes available – automatically.
Automatically reach new residents as they move into your service area.
Venue Targeting
Generate a digital B2B clientele with the IP targeting technology. Select locations where target populations gather, places like: college campuses, trade shows and conventions. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue.
Traditional media can be inefficient. With up to 80% of traditional advertising failing to reach your target audience, consider how much money you could save by getting the right message in front of the right people at the right time.
IP marketing enables a much higher contact frequency than direct mail, TV, radio or print.
IP Targeting Calculator
Fill out the form for a price quote and target information.
A Secret Weapon For Advertisers
Contact Existing Clients
Contact existing clients or lapsed clients. Target specific households with your offer.
Target New Clients
Reach out to new targets and leads with targeted messaging at the right time.
Enhance a Mailing
Combine IP Targeting with a direct mail campaign to reinforce your message.
Frequently Asked Questions
What does this ad service do?
Through a unique series of patented technologies, you can precisely target households online using banner ads, display ads and video. Geo-targeting uses groups of IP addresses to target an area. IP Targeting uses individual IP addresses to target specific households.
Who can I target through IP Targeting?
You can target previous customers, new leads or addresses from other sources. Send us your address list, we will run it through for matches, then we can set up an ad campaign to reach them.
What is New Mover IP Targeting?
New Mover Targeting is perfect for restaurants, salons, car washes, dentists, health care, auto repair, HVAC, yard services and home services. You will automatically reach new movers and target those households for a 90 day window. As they drop off, new targets are added automatically. You can also directly IP Target households through an address list, zip code list, map location, or specific business locations (like a stadium or airport). There are several advantages to New Mover Targeting, including:
- Reach new customers first. System updates twice daily, allowing you to reach New Movers almost immediately.
- Enhances the effectiveness of direct mail campaigns.
- Improved conversion rates.
- Targeted and cost effective.
Where will my ads appear?
We have access to place ads on thousands of websites that display billions of advertising impressions per day. Popular sites where your ads can appear include Fox News, MSN, CNN, Yahoo!, email portals and other sites.
Can I control who sees my ads?
Yes. This is one of the primary benefits of the IP Targeting platform. Your ads are targeted to new mover households with laser-like accuracy.
Does the system use cookies?
No. The IP addresses of your targeted households are already known, so there is no need to use cookies for primary targeting. No one needs to visit your website first - you reach out to prospects directly.
What sort of reporting can I get?
We provide reports that include impressions served, clicks and click-through rate (CTR). We can tag your landing page link so you can further track visitors through your site analytics.
What size ads are used?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, it will limit the inventory available and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Can you prepare the ads for me?
Yes! For your ad campaign, we will create a set of ads for you.
Can I make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, sites with a history of low quality or fraudulent traffic are also eliminated.
How should I measure success from my IP targeting campaign?
We encourage our customers to focus less on clicks and more on conversions. Additionally, our most compelling return on investment data comes from post-campaign match-back analysis. Unlike most forms of online marketing, we start a typical campaign with a target list of customers or prospects. By comparing this list to your list of actual sales is one of the most effective methods to determine the efficacy of an individual campaign.
Do I need to have my logo on my ad?
Yes, to be displayed via a demand-side platform (DSP), ads need pass a 3rd party audit. One requirement is that some form of identification be visible on each advertisement. This can be your logo or the name of your organization.
Should I use this service for my entire advertising needs?
No, IP Targeting is a part of an integrated media plan strategy. We simply replace a portion of your traditional media spend and make it more effective.
Is there a setup fee?
No!
What if I have more questions?
Fill out the cost estimator form above for a price quote. Ready to get started? Contact us below! We look forward to working with you!