Our Services
IP Targeting Advertising Services
Reach Specific Households With Address-Based Digital Advertising
What Is IP Targeting?
IP Targeting matches physical addresses to household IP addresses, allowing you to deliver digital ads directly to the locations you want to reach. Ads can appear on computers, mobile phones, tablets, and other eligible devices connected to the household.
Unlike broader forms of digital advertising, IP Targeting begins with a defined audience. You can use customer lists, prospect lists, direct mail lists, and other address-based data to reach specific households.
We provide campaign setup, targeting, professional ad design, and reporting to help you run a focused digital advertising campaign.
Improve Your Direct Outreach
IP Targeting can complement direct mail, email campaigns, customer outreach, and reactivation efforts. It reinforces your message by creating additional digital touchpoints with people you already want to reach.
For example, the same households receiving a direct mail piece can also see related digital advertising during the campaign.
Local Businesses Can Target Local Customers
IP Targeting works particularly well for geographically focused businesses. Campaigns can be built around specific neighborhoods, service areas, customer lists, or other groups of physical addresses.
Local restaurants, retailers, home service providers, professional practices, and other businesses can use IP Targeting to focus their advertising on the households most relevant to them.
We’ll help you develop a strategy based on who you want to reach and what you want them to do.
Who Can Benefit?
IP Targeting can be used by a wide range of businesses and organizations, including:
- HVAC companies and plumbers
- Law firms and insurance agencies
- Fuel delivery and home service companies
- Restaurants and retailers
- Realtors and real estate agents
- Auto dealerships
- Colleges and charter schools
- Banks and financial institutions
- Hair salons and barbershops
- Solar installers
- Political campaigns
If your business serves specific households, customers, or geographic areas, IP Targeting may be a useful addition to your advertising.
Target Previous Clients and Customers
Your existing or previous customer list can be used to reach those households with targeted digital advertising.
This can include previous customers, lapsed customers, prospective clients, direct mail recipients, or other address-based audiences.
IP Targeting can also reinforce a direct mail campaign by putting your digital advertising in front of many of the same households receiving your mail piece.
300×250 pixel sample IP targeting ad.
Reach Out To New Movers
People who have recently moved often need to establish new relationships with local businesses and service providers. New Mover IP Targeting provides a way to reach these households soon after they enter your service area.
New mover data is regularly refreshed, allowing new households to enter the campaign as they become available for targeting. Records remain eligible for a limited period so the campaign continues to focus on recent movers.
Reach new residents as they move into your service area and introduce your business before they establish long-term relationships with competitors.p>
Venue Targeting
Eligible devices associated with those locations can then be reached with digital advertising through participating ad networks.
This can be useful for businesses and organizations that want to supplement event marketing, B2B outreach, or other location-based campaigns with additional digital exposure.
IP Targeting Calculator
Fill out the form for a price quote and target information.
Frequently Asked Questions
What does this ad service do?
IP Targeting allows you to reach specific households online using display and banner advertising. Geo-targeting typically targets broader geographic areas, while IP Targeting can begin with individual household addresses.
Who can I target through IP Targeting?
You can target previous customers, prospective customers, direct mail recipients, or addresses from other legitimate sources.
Send us your address list, and we’ll process it to determine which households can be matched. We can then build an advertising campaign around the eligible audience.
What is New Mover IP Targeting?
New Mover Targeting can be useful for restaurants, salons, car washes, dentists, healthcare providers, auto repair shops, HVAC companies, lawn and yard services, and other local businesses.
New mover data is refreshed regularly, allowing new households to enter the target audience as they become available. Households remain eligible for a limited targeting period before dropping out of the campaign.
Advantages of New Mover Targeting include:
- Reaching potential customers soon after they move into the area
- Reinforcing direct mail campaigns
- Focusing advertising on a clearly defined audience
- Providing an additional digital touchpoint with new residents
Where will my ads appear?
Ads are delivered through programmatic advertising networks and can appear across thousands of participating websites and digital properties. Available advertising inventory varies throughout the campaign.
Can I control who sees my ads?
Yes. One of the primary benefits of IP Targeting is the ability to begin with a defined audience rather than advertising broadly.
Your campaign can be based on customer lists, prospect lists, direct mail recipients, new movers, or other address-based audiences.
Does the system use cookies?
IP Targeting does not require someone to first visit your website before they can be included in the target audience. Primary targeting is based on address and IP matching rather than website cookies.
Your website or advertising platform may still use cookies or other tracking technologies for analytics, measurement, and related purposes.
What sort of reporting can I get?
Campaign reports can include impressions served, clicks, and click-through rate (CTR). We can also use tagged landing-page links and website analytics to help track activity generated by the campaign.
What size ads are used?
Common display ad dimensions include:
- 300×250 pixels
- 728×90 pixels
- 320×50 pixels
- 160×600 pixels
- 300×50 pixels
We recommend preparing creative in several common sizes to provide access to more available advertising inventory. Campaigns can run with fewer sizes, but doing so may limit where the ads can be served.
Can you prepare the ads for me?
Yes. We can create the display ads needed for your campaign and coordinate the design with your existing branding and message.
Can I make sure my ads do not appear on specific sites?
Yes. Campaigns can use controls designed to prevent advertising from appearing on inappropriate or low-quality websites. Additional site exclusions may also be available depending on campaign requirements.
How should I measure success from my IP targeting campaign?
We encourage clients to look beyond clicks alone and focus on the actions that matter to the campaign.
Depending on the campaign, this can include website activity, leads, sales, inquiries, or other conversions.
Because many IP Targeting campaigns begin with a defined customer or prospect list, post-campaign match-back analysis can also be useful. Comparing the original target audience with subsequent customer or sales data can help determine whether targeted households ultimately converted.
Do I need to have my logo on my ad?
Display ads should clearly identify the advertiser. This can typically be accomplished with your logo, business name, or another clear form of identification.
Should I use this service for my entire advertising needs?
No. IP Targeting is generally best used as one part of a broader advertising strategy.
It can supplement direct mail, customer outreach, digital advertising, or other marketing efforts when reaching a defined household audience makes sense.
Is there a setup fee?
No.
What if I have more questions?
Fill out the cost estimator above for campaign pricing and targeting information, or contact us to discuss what you want to accomplish. We can help determine whether IP Targeting is a good fit for you.