Copywriting and Web Content Creation
Content is the most important factor in achieving high rankings on the major search engines. Unique and well-constructed content, prepared with any eye towad the search engines, is the key to better online performance. SEO copywriting can improve your search engine rankings and attract targeted traffic. Content creation is a large part of any ongoing SEO service.
Search engine optimization specialists generally recommend each of the main pages of your website contain at least 350 words of content. Targeted keywords within this text should be strategically placed, along with different variations of these keywords that have a similar meaning.
Armed with keyword intelligence that’s relevant to your niche, you can create highly relevant content that both aids your site visitors and enhances your credibility - while persuading more customers to buy your products and services.
You’re Getting Visitors, But Are They Buying?
High-quality sales copy is like having a salesperson working for you 24/7. Does your website copy speak to your customer’s deepest needs? Does your content ease a customer’s potential fears of purchasing from you? Persuasive sales copy combines psychology, quality information and skillful writing that puts visitors in the mindset to buy.
Content as a Traffic and Link-Building Resource
Attracting good, natural links can be the hardest part of SEO, which is why social media marketing is an effective way to build links. Well-written and compelling content can spread virally from person to person or through social media such as Facebook and Twitter. It’s about creating a dynamic network that gets new people to see your content. The more people who see and share your content, the more likely it is to attract valuable links, additional traffic and sales!
Distributing articles and press releases on a regular basis can help build traffic and links to your website. Articles can be ‘syndicated’ to article directories. These directories allow others to reprint your articles elsewhere, provided that an optimized link back to your website remains intact. Publishing and syndicating high-quality content is a great way to get backlinks to your website. Each republished article or press release can provide an opportunity for 2-3 links. A steady program of content syndication can lead to long-term traffic benefits as you grow hundreds or even thousands of links over time.
Need help creating or syndicating content? We provide copywriting services for:
- Website page content
- Content landing pages
- Blog articles
- Article syndication
- Press release syndication
- White papers
- E-mail autoresponders and messaging
- Social media profile building
- HubPages & Hub marketing
- Squidoo lenses & lens marketing
Let us help you create a content program or optimize your existing material to make it as effective as possible in your web marketing efforts.