Daley Print and Web Solutions

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Micro Marketing Websites

Promote Your Company with Micro Websites

Micro Websites by Daley Print and Web Solutions

If you are launching a new product, a niche service or would like to broaden your overall web presence, consider incorporating a micro-marketing website strategy.

Micro marketing websites are stand-alone websites that are generally small to moderate in size and may have a limited lifetime. Customers and consumers usually arrive at a micro site as a result of specific marketing activity such as PPC advertising and/or offline advertising.

Micro marketing websites can provide an excellent way to target a specific niche within your broader market. A micro marketing site can be combined with a specific advertising campaign to educate consumers about a new product or service. They are also well-suited for covering time-sensitive and popular events.

Micro sites can also serve as an ideal testing platform. Combined with a search engine marketing campaign and creative internet advertising, your company can get a better idea of how well your product or service would do with offline marketing.

Landing Pages or Micro sites?

While the two are different, microsites and landing pages both contain targeted content. They are also used with search engine optimization, search engine marketing and online advertising for more targeted content.

Landing pages

  • are usually single-page creations built within an existing website that focus on a specific offer. They are designed to lead a visitor to take certain action, such as signing up for a newsletter, requesting more information or purchasing a product. Savvy marketers use and test different versions of landing pages in order to optimize conversion rates.
Micro websites

  • tend to be stand-alone websites that are focused on a paricular product or service and provide a large amount of details and information about that offering. A microsite may be required where a landing page alone cannot provide enough information.

    Micro marketing websites also have the benefit of a stand-alone domain name that can easily be promoted. When creatively designed, these sites can become viral, meaning their popularity and traffic numbers can rapidly grow. They also have the benefit of increased SEO opportunities and their topic-related content can allow them to rank well for organic searches.

We can set up and design micro sites for your or work with your own web design team or web design company to build them.

Contact us for more information.

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